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Idan Shpizear is a true “coming to America” success story. Having recognized the growth potential of the restoration industry in 2007, he and friend Peleg Lindenberg decided to start 911 Restoration with little more than $3,500 and a Volvo for an office. Success was not easy in the early days, and especially in the depths of the great recession, but through perseverance, ingenuity and good business sense the company grew and began franchising with branches all major cities around the country and Canada.
This advice comes from Idan Shpizear, who parlayed $3,000 into a $27 million business, 911 Restoration, which helps homeowners recover from water damage. He says that focusing on goals makes the difference between survival and success. “A lot of people jump straight to business but don’t have a vision or strategy and goals. If you go through this process every day, your life will change,” he said.
“But instead of becoming a farmer, Shpizear chose to skip college, work two jobs and adventure to America with his army buddy, Peleg Lindenberg. They flew over with just $3,000 and a naive notion of America that doesn’t quite explain how they parlayed that puny sum into $27 million.”
Sometimes when people are trying to finish a project, they glue their eyeballs to the computer and lose all concept of time. Then their brain gets fried and they hit a wall. The solution to this problem might just be to plan mini distractions.
“I keep desk plants, and they, like all plants, need maintenance from time to time,” says Alexander Ruggie, PR director at 911 Restoration. “Taking a quick moment to prune my spider plant, or reposition my pothos for better light, allows me to separate myself from the action of the office for a moment so that I can collect myself and regroup. It seems small and simple, but in truth, this actually gives me just enough of a break to get back to work without feeling like I’ve been slacking.”
Ruggie happens to love plants, but you don’t have to have a green thumb to try this productivity method. You can take a walk around the block every couple of hours to reset your brain and rest your eyes–or maybe set a standing time with a co-worker to catch up for 10 minutes in the break room. Whatever you do, keep your distraction enjoyable, brief, and away from your computer.